MAC Cosmetics

Summary

M.A.C. Cosmetics is a high-end brand founded by Frank Toskan and Frank Angelo in 1984. Initially just for professional make-up artists it soon evolved to include products for consumers. Headquartered in New York City, the cosmetics giant became a part of Estee Lauder Companies in 1998.

History

Canadian cosmetics brand MAC Cosmetics- popularly known as M·A·C- was founded in Toronto in 1984 by makeup artist and photographer Frank Toskan and salon owner Frank Angelo. With Toskan as creative director and Angelo as director of marketing, the duo worked out of a kitchen in Angelo’s hair salon. Joined by Toskan’s future brother-in-law and chemist Vic Casale, the team cooked up their debut lipstick inspired by a pink Crayola crayon, Flamingo, and soon the lipstick line expanded to include twenty-three crayon-inspired shades as well as a range of pencils, bases and powders.

Word spread about the quality products and make-up artists in Canada and the US began choosing M.A.C.’s brilliant shades for their makeup kits, spreading word to their clients including cult pop star Madonna. The first M.A.C. Pro store opened in 1982 in Toronto, styled as a space for makeup artists to exchange tips, portfolios and buy in bulk. The products were intended for makeup professionals but were then sold directly to consumers. As Frank Toskan explained in a company release, he “first manufactured makeup for models, but then the models wanted this makeup for their sisters, friends, and so on… ”

In 1985 Mac Cosmetics opening its first retail store in New York City’s West Village at the epicentre of the AIDS epidemic; the duo’s bold approach to makeup artistry was just what the community needed and the store became a hot spot for locals, drag queens and beauty eccentrics. In fact, drag entertainer Lady Bunny was hired to work the door!! The founders hired employees with bold hair color, piercing and tattoos and it was the first brand in cosmetic history to invest in the training and education of its staff.

In the Nineties, MAC Cosmetics had over a hundred stores worldwide, raking in an estimated two hundred million francs. The brand development, the opening of new points of sale, and the adaptation of products tailored to each continent made the brand a best-seller worldwide. In 1994 Estée Lauder Companies acquired fifty one per cent shares and began managing the business end while the founders retained creative control. During this era Madonna requested a lipstick that would last through a performance so Toskan and Angelo formulated Russian Red. It became a sensation and the store had visits from stars like Michael and Latoya Jackson; when supermodel Linda Evangelista mentioned MAC Spice lip liner in an interview, it sold out immediately. In 1994 M.A.C. launched its Viva Glam campaign. The burgundy Viva Glam lipstick was modelled by drag sensation RuPaul and to this day one hundred percent sales of this product goes to the M.A.C AIDS Fund.

In 1997 Frank Angelo passed away due to cardiac arrest. That time MAC was generating a revenue of reported US $250 million and Estée Lauder Companies completed the acquisition when Frank Toskan sold his shares and left the company. However, the beauty brand flirted with controversy in September 2010 over the anticipated release of MAC Rodarte, a potential collaboration with Ciudad Juárez-based fashion label Rodarte; the region had been plagued by violence against women and MAC eventually pulled the line before distribution and instead set up a charity which raised an estimated $3 million in two years.

In September 2012 MAC Cosmetics launched “MAC Selena” in collaboration with Selena Quintanilla Perez which was a sell-out. Due to its high demand, the brand restocked it in December 2016 and it became the best-selling celebrity collection in cosmetics history — the eyeshadows, blush, mascara, eyeliner, gloss and lipsticks were products Selena would have worn herself but were also products Latinas looked fabulous in. MAC had collaborated with celebrities from Rihanna to Ellie Goulding before but a collection by Latinas, for Latinas made headlines.

In 2022 Mac Cosmetics debuted high performance skincare titled Hyper Real. It is designed to improve skin and and at the same enhance makeup. The selection features a hybrid serum-moisturiser product or serumiser- a moisturising cream- cleansing oil- and serum and moisturiser brush. And is available to purchase at over 1,500 MAC Cosmetics stores worldwide as well as online.

Today, the brand is acknowledged as one of the top three global makeup brands, with an estimated annual turnover of $1 billion and five hundred independent stores staffed with professional makeup artists. Without its founders’ core values and joyful approach to beauty, M.A.C. would not be the influential company it is today. “We have never taken makeup too seriously” Toskan told The New York Times. “It is something to have fun with.”

Vision

MAC Cosmetics has consistently pursued a vision focused on inclusivity, creativity, and innovation. By offering a diverse range of bold colors and unique textures, the luxury beauty brand caters to both professional makeup artists and everyday consumers. The extensive palette allows for a broad spectrum of looks, empowering users to experiment and express their individuality.

MAC’s commitment to creativity is evident in their collaborations with makeup artists, fashion designers, and celebrities, which not only push the boundaries of makeup artistry but also set new trends in the beauty industry. These partnerships often result in limited-edition collections that capture the zeitgeist and elevate the beauty brand’s reputation as a leader in cosmetic innovation.

At the core of MAC’s vision is a dedication to challenging conventional beauty norms and redefining standards. The brand’s emphasis on trend-setting is supported by its willingness to take risks and embrace avant-garde concepts. This approach has established MAC as a trailblazer in the cosmetics world, continually inspiring both industry professionals and consumers to explore new possibilities in makeup. By combining high-quality products with a bold, boundary-pushing ethos, MAC Cosmetics not only enhances the artistry of makeup but also reinforces its role as a dynamic and influential force in global beauty trends.

Mission Statement

MAC Cosmetics’ mission is to be the make-up authority among both professional make-up artists and consumers, and meet their need for superior quality services, with unparalleled quality and expertise. The beauty brand’s commitment to excellence is evident in its rigorous product development processes and dedication to creating high-performance cosmetics that meet the highest standards. By consistently innovating and pushing the boundaries of makeup artistry, MAC aims to be the go-to resource for professionals seeking reliable, cutting-edge products and techniques.

The luxury beauty brand’s mission is not only to lead in product quality but also to offer a wealth of knowledge and support, ensuring that makeup artists and enthusiasts alike can achieve exceptional results. In addition to product excellence, MAC strives to provide superior quality services that cater to the diverse needs of its clientele. This includes personalized consultations, professional makeup application services, and educational workshops designed to enhance skills and knowledge.

By offering a holistic approach to beauty, MAC ensures that both professional artists and consumers have access to the tools and guidance they need to achieve their desired looks. The beauty brand’s mission extends beyond merely selling products; it is about fostering a community of makeup enthusiasts and professionals who are empowered to express their creativity and achieve their beauty goals with confidence and skill.

Key Team

Fabrizio Freda (Chief Executive Officer)
Eva Tetzlaff (Vice President, Strategy and Commercial Operations)
jason Garcia (Vice President of Global Creative Operations)
Dunham Bob (VP Global Finance and Strategy)

Products and Services

MAC Cosmetics offers a comprehensive portfolio of beauty products. At the heart of their lineup is their extensive collection of high-quality cosmetics, including foundations, lipsticks, eyeshadows, and blush. Celebrated for vivid colors and innovative formulations, MAC caters to a wide spectrum of skin tones and preferences. Their products are popular for their high performance, providing long-lasting wear and professional-grade results. MAC also frequently introduces limited-edition collections and seasonal releases that keeps it at the forefront of beauty and allows consumers to experiment with new looks.

Beyond cosmetics, MAC also provides high-performance skincare that addresses skin concerns, from hydration to anti-aging, ensuring that users can maintain healthy, glowing skin. This integration of skincare with cosmetics reflects MAC’s commitment to enhancing overall beauty through comprehensive solutions. The luxury beauty brand also offers a variety of beauty accessories, including brushes, sponges, and applicators, designed to enhance the application and effectiveness of their products.

Awards And Recognition

MAC Cosmetics is recognised for its high quality, bold cosmetics for both professional make-up artists and consumers worldwide and- of late- its high- performance skincare line. Established in 1984, MAC quickly distinguished itself with its commitment to diversity and inclusivity, offering a wide range of shades that complements all skin tones. This forward-thinking approach not only set a new standard for the beauty industry but also positioned MAC as a leader in promoting representation and authenticity in beauty. Additionally, the brand is a staple in the kits of makeup artists worldwide, known for its high-performance products that deliver exceptional results. MAC’s impact is also evident through its frequent appearances on fashion runways and in high-profile editorial spreads, where its products are showcased as integral components of cutting-edge beauty looks.

Philanthropy

The MAC AIDS Fund was launched in 1994 to support men, women, and children affected by HIV and AIDS by addressing the link between poverty and the deadly disease. According to MAC Cosmetics, the fund has raised over $400 million through the sale of MAC’s Viva Glam Lipsticks and lip glosses, donating 100 per cent of the sale price to fight HIV and AIDS. MAC has collaborated with many celebrities for its Viva Glam line, on limited edition lip glosses and lipsticks to support the Mac AIDS Fund. Every year MAC selects a new spokesperson for Viva Glam and the first was drag queen RuPaul in 1994.

Reference

• MAC Cosmetics debuts performance-based skincare Vogue Business
• Facebook page of MAC Cosmetics Facebook
• MAC Cosmetics Is Coming to Ulta and Now Our Wallets Are in Trouble Glamour
• Twitter account of MAC Cosmetics Twitter
• MAC Viva Glam campaign MAC Cosmetics
• LinkedIn account of MAC Cosmetics LinkedIn
• How 4 Beauty Experts Use MAC Cosmetics Vogue
• Instagram account of MAC Cosmetics Instagram
• MAC Bestsellers MAC Cosmetics
• Youtube channel of MAC Cosmetics Youtube
• Why The MAC Selena Collection Is So Important For Latinas Refinery
• Official website MAC Cosmetics
• MAC releases Selena makeup collection Express News
• Estee Lauder Buys Remaining MAC Equity LA Times
• Finally We Have a Launch Date for M.A.C’s Aaliyah Collection Elle
• Wiki page of MAC Cosmetics Wikipedia
• Best-Selling MAC Celeb Collaborations Of All Time Bustle
• Frank Angelo, 49, Dies The New York Times