mfpen

SUMMARY

mfpen is a Copenhagen-based fashion brand established in 2015 by fashion designer Sigurd Bank. The label is acclaimed for its elevated wardrobe staples that reinterpret classic Scandinavian style through relaxed silhouettes and responsible production practices. Emphasising sustainability, mfpen utilises deadstock fabrics and a mix of recycled and organic materials to create garments that are both timeless and environmentally conscious. Over the years, the brand has accumulated a dedicated following for its understated, sophisticated designs.

HISTORY

Founded in 2015 by fashion designer Sigurd Bank, mfpen emerged with a vision to craft wearable garments from quality fabrics, reflecting a relaxed Danish design ethos. The brand’s early collections focused on reinterpreting classic menswear pieces, offering a contemporary twist on traditional Scandinavian aesthetics. In its formative years, mfpen operated without traditional advertising or fashion shows, relying instead on organic growth and word-of-mouth. This approach contributed to its “cult” status among fashion enthusiasts seeking minimalist yet distinctive apparel.

A significant milestone occurred in 2024 when mfpen expanded into womenswear, broadening its appeal while maintaining its core design principles. This move was well-received, with the women’s line reflecting the same relaxed silhouettes and sustainable practices as the men’s collections.

Per GQ: “The clothes, made in Italy from deadstock fabrics, feel elegantly relaxed. As we mercifully move past the logo-heavy streetwear and sneaker boom into something a little more classic, Mfpen offers something sophisticated without being fussy. It’s relaxed, loose, well-made clothing for every day, it’s not hard to understand, and it’s infinitely wearable. It doesn’t ignore the classic Scandinavian principles, but it modernises them in a clever way.”

In August 2024, during Copenhagen Fashion Week, mfpen opened its first physical store. Located in a central yet discreet location, the store’s design mirrored the brand’s aesthetic—industrial yet warm, with vintage and restored elements creating an inviting atmosphere.

Throughout its history, mfpen has maintained a commitment to sustainability.  The brand prioritises the use of deadstock fabrics, recycled fibres, and eco-conscious textiles like organic cotton and Tencel. The rand uses high quality leftover fabrics from overproduction in the fashion industry, sourced from European mills, mainly Italian and Portuguese. And, by producing only a minimal number of SKUs each season, mfpen reduces waste and ensures exclusivity. The team holds minimal products on stock to avoid overproduction.

Notable collections include the Fall 2025 Menswear line, which showcased a masterful combination of classic and countercultural elements. The use of recycled and deadstock fabrics is evident, with pieces like a double-breasted coat in dense wool herringbone and jeans featuring retro stitched seams. These designs highlight mfpen’s ability to merge sustainability with contemporary fashion.

VISION

Sigurd Bank’s vision for mfpen focuses on creating garments that are both timeless and responsible. He aims to reinterpret classic designs with relaxed silhouettes, ensuring that each piece is stylish, durable and functional. This approach reflects a desire to offer both menswear and womenswear that transcends seasonal trends, providing lasting value to the wearer.

A core component of this vision is sustainability. Bank is committed to responsible production, prioritising the use of high-quality European deadstock fabrics from overproduction elsewhere in the fashion industry. When deadstock is unavailable, recycled and biodegradable fabrics are utilised, with certified organic cotton as a last resort. This hierarchy ensures that mfpen’s environmental impact is minimised.

Bank also envisions mfpen as a brand that maintains a low profile, focusing on organic growth rather than aggressive expansion. He values the brand’s “cult” status and prefers to let the clothing speak for itself, avoiding traditional advertising and fashion shows. This approach fosters a sense of exclusivity and authenticity, attracting customers who appreciate understated yet sophisticated design.

MISSION STATEMENT

As part of its mission, sustainable fashion brand mfpen emphasises sustainability by utilising deadstock fabrics and a mix of recycled and organic materials in its production processes. A core aspect of mfpen’s mission is to minimise environmental impact through responsible production methods. The brand operates within a “Responsible Hierarchy,” prioritising the use of deadstock, surplus, and upcycled fabrics sourced from European mills, primarily in Italy and Portugal.

By repurposing high-quality leftover materials from overproduction in the fashion industry, mfpen ensures that no new fabrics are produced unnecessarily. Additionally, the brand incorporates recycled fibers, biodegradable textiles, and natural fibers from low-impact sources, such as linen, wool, and hemp, into their collections. This commitment to sustainability reflects mfpen’s dedication to making sensible decisions that prioritise low environmental impact over profit.

EXECUTIVE BOARD

• Sigurd Bank – Founder and Creative Director

PRODUCTS AND SERVICES

mfpen offers menswear and womenswear that reinterprets classic designs with a contemporary twist. The collections include outerwear, suiting, shirts, knitwear, jersey, trousers, jeans, and fashion accessories. Each piece reflects mfpen’s commitment to relaxed silhouettes and responsible production. Notable products include the “Evening Coat” in dark taupe herringbone, the “Executive Shirt” in black pinstripe, and the “Venture Coat” in sand gabardine. These items exemplify the brand’s focus on quality fabrics and timeless design. The Fall 2025 Menswear collection, for example, featured a combination of classic and countercultural elements, showcasing the brand’s ability to merge sustainability with contemporary fashion.

AWARDS AND RECOGNITION

mfpen has gained widespread recognition in the fashion industry for its minimalist yet refined approach to contemporary menswear. The brand’s emphasis on sustainability and responsible production has been praised by fashion critics and sustainability advocates alike. It has been featured in prominent publications such as Vogue, GQ, and Highsnobiety, which have highlighted its commitment to using deadstock fabrics and eco-friendly materials. The understated aesthetic, combined with a strong ethical foundation, has resonated with fashion-conscious consumers seeking high-quality, timeless pieces that align with modern sustainability values.

Beyond media recognition, mfpen has garnered a loyal following among fashion enthusiasts and industry professionals. The brand’s presence at Copenhagen Fashion Week has further solidified its standing as a key player in Scandinavian fashion, drawing attention to its innovative reinterpretations of classic menswear. Its first physical store, launched in 2024, was met with critical acclaim, reinforcing its status as a brand that seamlessly merges style with sustainability. By maintaining a low-profile yet impactful approach, mfpen has carved out a niche for itself in the competitive fashion landscape, gaining admiration from both industry insiders and discerning customers worldwide.

REFERENCES

1. Cult Label Mfpen Makes Scandinavian Minimalism That’s Actually Fun to Wear GQ
2. Danish fashion labels High Snob Society
3. mfpen launches womenswear Vogue Business
4. Copenhagen Designers Seek International Growth in Hard Times for Luxury WWD
5. The Hottest Under-the-Radar Menswear Brands to Know Now Inside Hook
6. mfpen’s SS23 Campaign Shows Exquisite Tailoring in Motion HypBeast
7. mfpen opens first store Vogue Business
8. mfpen Spring 2025 Vogue
9. Cult Danish menswear label Mfpen steps into the spotlight Vogue Business
10. mfpen Fall 2025 Vogue