Modelia

SUMMARY

Modelia is an AI platform that quickly and simply transforms high-quality images featuring AI-generated people of any age, gender, race, and size. Just by dragging the image of a garment, describing the desired model in text, pressing the generate image button, and downloading it for use on any platform.

With Modelia, marketers in eCommerce, email marketing, digital marketing, branding increase conversion rates by improving the visual presentation of products and enhance the retail experience by maximizing personalisation of the interaction with the user: imagine being able to generate in real time a fully parameterised photograph based on the user’s IP, their race, their gender, or their preferences.

HISTORY

Modelia positions itself as the “proton” of fashion tech transformation, central to reinventing how fashion brands create visual content. It harnesses advanced generative AI and computer vision to turn simple garment images—flat lay snapshots or mannequin shots—into styled visuals of AI-generated models in diverse environments. Whether a client needs a studio look, an urban backdrop, or an exotic scene, Modelia delivers realistic results in minutes, reducing production costs by up to 50 percent and enabling quick campaign launches across e‑commerce channels

While Modelia doesn’t publicly list specific individuals as founders on its site, its identity as Modelia Inc.—a team of deep AI specialists dedicated exclusively to fashion tech—suggests a collective origin rooted in both creative and technical vision. What shines through is the company commitment to fusing technical expertise with artistic sensibilities, building tools that enable fashion brands to turn their creations into inspirational content—effortlessly and at scale.

Modelia’s journey is born from a clear industry need: brands needed better, faster, and cost-effective ways to generate campaign-ready visuals without the constraints of traditional photoshoots. From its launch, Modelia has focused on delivering inclusive visual flexibility—letting brands customize model attributes like age, ethnicity, body type, pose, and even background—to craft compelling, diverse marketing materials with ease. This purpose-driven evolution positions Modelia as a game-changer, especially for fast-moving fashion players—and those looking to make every visual story resonate with real-world diversity.

VISION

Modelia envisions fashion brands creating high-quality, inclusive, and campaign-ready visuals without the limitations of traditional content production. By combining cutting-edge generative AI with fashion-specific design logic, Modelia enables brands to generate realistic model imagery from simple product photographs—eliminating the need for expensive shoots, long turnaround times, and rigid production schedules. 

At its core, Modelia is building a future where fashion visuals are faster, cost-effective, adaptive and representative. Brands can instantly customize fashion models by ethnicity, body type, age, and aesthetic, ensuring every campaign reflects the diverse audiences they serve. By turning the traditional studio into a cloud-based, AI-powered canvas, Modelia is streamlining operations and reshaping how fashion connects with culture in real time.

MISSION

Modelia’s mission is to transform the way fashion brands create visual content by leveraging generative AI to make imagery production faster, inclusive, and efficient. By replacing costly, time-consuming photoshoots with AI-generated fashion model visuals that are customisable across body types, ethnicities, and settings, Modelia empowers fashion brands to scale content creation while staying true to their creative and cultural vision. The company aims to democratize storytelling, making it accessible to every brand, regardless of size or budget.

SERVICES

Modelia is an AI-driven platform designed to streamline digital garment creation and accelerate content production for fashion brands. It enables users to generate photorealistic images of apparel in different colours, styles, and poses—without the need for traditional shoots. With features like AI-powered recolouring, virtual model generation, and ecommerce-ready visuals, Modelia helps brands prototype designs, test products, and create high-quality marketing content quickly and efficiently. It’s well-suited for direct-to-consumer brands and online marketplaces looking to scale visual content with speed and flexibility.