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Narendra Kumar Ahmed

Modern Sartoria. Story Tailor.

Metrics

Leadership

Sustainability

CSR & Impact

Talent/People/Culture

Innovation

Digital Transformation

Economic Priorities

  • Worldwide
  • Fashion
  • 442/439 Kewal Industrial estate, Senapati Bapat Marg, Lower Parel Mumbai. 400013
  • Active
  • Fashion designer Narendra Kumar Ahmed
  • Apparel and accessories
  • Story Tailor
  • Worldwide
  • Private
  • Narendra Kumar Ahmed
  • 2000

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Summary

Narendra Kumar or ‘Nari’ is one of India’s leading designer since 2000. popular among the fashion savvy set for his immaculate fit, contemporary designs and modern storytelling. Nari’s structured silhouette and sharp tailoring never override his Indian heritage and the fashion designer has various sub-brands that cater to different markets. He is also Creative Director, Amazon Fashion,India.

History

Narendra Kumar, or ‘Nari’ as he is popularly known in the fashion industry, graduated from the National Institute of Fashion Technology, New Delhi in 1990. In 2000, Nari launched his own label and  showcased his work at India Fashion Week, Australia Fashion Week, Los Angeles Fashion Week and Dusseldorf CPD Fashion Fair.

Popular among the fashion savvy set for his immaculate fit, contemporary designs and modern storytelling. Nari’s structured silhouette and sharp tailoring never override his Indian heritage and the fashion designer has various sub-brands that cater to different markets.

The sartorial designer wears many hats; he was the founding Fashion Editor for Elle India and continues to work with several leading fashion magazines today in addition to holding the prestigious post of Creative Director, Amazon Fashion, India. Per his official website, “Narendra Kumar is the only Indian designer to feature in Esquire Black Book 2013 as one of ‘The Best Men’s Stores In The World‘.

Built over the last twenty years on the fine craft of tailoring and textile.. his keen eye for detail has won him many respected clients from connoisseurs to a host of celebrities. He is a pioneer when it comes to crisp linen suits tailored to the Indian weather for occasion wear, Indian and contemporary global and smart modern casual evening wear.

Besides bespoke and formal wear, Narendra Kumar launched a ready to wear young brand, FKNS, in 2017. The younger brand also has Nari’s trademark cut, fit and sharp tailoring, which when combined with easy, leisure silhouettes, becomes a rage each time a new collection is launched.

‘The FKNS athleisure couture look is enhanced with the use of hand embroidery, brocades and velvet to give it a lux feel for an evening sporty glamour. From day to evening wear, this collection is a new direction in haute. In Nari’s words “athleisure is defining the fashion of the future,”‘ states a note on his website.

The fashion designer is once again in the news for his fashion film titled “2+2= 5 Brave New World”, which is a part of the Official Selection for the Berlin Fashion Film Festival 2022. “The film shows that fashion can have more meaning than just wearing clothes. I always believed that clothes mean nothing without a story. For me, my shows have always been “15 minutes of cinema”, it has always been experiential. Filmmaking is a natural extension of this story telling and allows me to reach a larger audience in a meaningful way, especially when people claim fashion is frivolous…” Nari told Times Of India.

Vision

Narendra Kumar or ‘Nari’ is one of India’s leading designers since 2000. Since the launch of his fashion label nari envisioned the perfect fit, contemporary themes and modern storytelling for all his collections. his structured silhouette and sharp tailoring keep in mind his Indian roots and the designer has various sub- brands that cater to different markets.

Mission Statement

Modern Sartoria. Story Tailor.

Products and Services

Apparel and accessories spanning occasion wear, bespoke and ready to wear.

Awards and Recognition

Esquire US ’50 Best Mens Store in the World’‘ 2013 and GQ Designer Of The Year 2013. What’s more, he is the only Indian fashion designer to feature in Esquire Black Book 2013 as one of ‘The Best Men’s Stores In The World’. He has also been named Designer of the Year (2013-14) by GQ Magazine, by Economic Times (2019-2020), by MTV style awards and by Kingfisher (2006).

References