Vue

SUMMARY

Vue.ai is an AI orchestration platform that enables technical and business teams of a company to build and realize value, through AI adoption across the organisation.

HISTORY

Vue.ai was born out of a vision to reimagine how retail and enterprise businesses could operate in a world increasingly driven by data and automation. The company was founded in 2016 by Ashwini Asokan, Dr. Anand Chandrasekaran, and Dr. Costa Colbert—three leaders at the intersection of AI, neuroscience, and design thinking. The idea originated from their earlier venture, Mad Street Den, an AI company they launched in 2013. Vue.ai emerged as a vertical-specific product of Mad Street Den, tailored to solve industry-specific problems in fashion and retail through applied AI.

The company’s initial focus was on transforming retail experiences using computer vision—automating cataloging, enabling visual search, and driving personalisation through intelligent product tagging and recommendations. As the platform matured, Vue.ai expanded its capabilities to become a full-stack AI solution for enterprise transformation. This included launching its proprietary Data 360 layer, enabling businesses to plug in their apps and data into a single AI-powered ecosystem. By doing so, Vue.ai allowed retailers to break data silos, automate workflows, and make faster, smarter decisions across merchandising, marketing, supply chain, and customer experience functions.

Over the years, Vue.ai has grown into a globally recognized AI platform used by some of the world’s largest retailers and fashion brands. Headquartered in the U.S. with engineering roots in India, the company has been at the forefront of AI innovation for enterprise. Its evolution reflects a broader mission: to democratise AI by making it accessible, adaptable, and actionable for real-world business challenges. Today, Vue.ai is a testament to what’s possible when neuroscience, design, and artificial intelligence come together to solve the complexities of modern enterprise.

VISION

Vue.ai envisions shaping retail with a unified platform powered by a Data 360 layer—an intelligent core that consolidates all enterprise applications and data into one ecosystem. This isn’t just digital transformation; it’s AI orchestration at scale. By enabling end-to-end visibility and automation, Vue.ai empowers field teams, IT departments, and analytics leaders to operate with precision, speed, and insight. In an era where agility and personalisation are paramount, Vue.ai turns complex data into actionable intelligence, driving smarter decisions and faster go-to-market strategies.

MISSION

Vue.ai’s mission is to revolutionise how fashion retail and businesses harness AI by transforming fragmented data ecosystems into unified, intelligent systems. With its singular platform powered by a Data 360 layer, Vue.ai aims to eliminate silos across functions—bringing together field operations, IT, and analytics teams through integration and automation. The company is committed to driving efficiency, agility, and data-backed decision-making at scale, enabling organisations to move faster, personalise, and operate smarter.

KEY PEOPLE

CEO Ashwini Asokan; CTO Dr. Anand Chandrasekaran; and Chief Scientist Dr. Costa Colbert

SERVICES

Vue.ai offers a comprehensive AI orchestration platform designed to simplify enterprise AI transformation with speed, flexibility, and minimal friction. Anchored by its powerful Data 360 layer, Vue.ai ingests, cleans, enriches, and unifies data from diverse sources. Through hyper-connectors and preset data pipelines, users can deploy ready-to-use AI-powered workflows—from product tagging and catalog management to intelligent document processing—using a low-code interface built for rapid onboarding and real-time insights. 

The platform spans four modular hubs—Data, Automation, Customer, and Optimisation—each delivering industry-tailored applications. Retailers benefit from visual search, style recommendations, on-model imagery generation, and personalised shopper journeys, while financial services teams use automated loan processing, fraud detection, invoice automation, and risk scoring workflows. Vue.ai’s marketplace of AI agents and hot‑start templates ensures organisations can go live in weeks, delivering measurable ROI through adaptive automation, composable workflows, and active, self‑learning models.