Zalando has launched a new campaign to celebrate its partnership with Diane von Furstenberg. This long-term alliance makes Zalando the exclusive retail partner for Diane von Furstenberg in Europe.
Zalando launches new campaign to celebrate its partnership with Diane von Furstenberg
European online fashion retailer Zalando’s campaign to celebrate its long-term partnership with Diane von Furstenberg features the fashion designer alongside international models Grace Elizabeth, Arnelle Shaniqua and mother-daughter duo Gaia and Cecile Orgeas.
The female-led campaign captures the spirit of Diane von Furstenberg and the principles of the DVF woman, aiming to inspire confidence in the next generation of female visionaries and game changers. It highlights how DVF’s legacy of championing women through fashion aligns with Zalando’s goal of empowering their customers to feel confident about their individual style.
“For decades, I have designed to make women feel confident! Zalando shares that vision, making them an ideal partner for reaching a new generation of women,“ says Diane von Furstenberg.
The partnership between Diane von Furstenberg and Zalando will enable DVF to reach out to a new demographic of fashion consumers, introducing them to the luxury brand’s iconic styles. Per the company, ‘Since its invention in the early ‘70s, the stretchy silk jersey dress has become a symbol of effortless elegance, worn by everyone from Michelle Obama and Amy Winehouse to Madonna and the Princess of Wales… With innovative digital storytelling, entertainment, inspiration and discovery, the partnership with Zalando enables the DVF legacy to be rooted in the digital age, allowing a new generation of women to discover the label’s timeless luxury.’
The partnership makes Zalando the sole retail partner for DVF in Europe and a selection of DVF designs—including the iconic wrap dress—will be exclusively available on Zalando. “Diane von Furstenberg is a true fashion icon and industry pioneer. She has consistently empowered women to feel confident in themselves and the clothes they wear,” says Lena-Sophie Röper, Vice President Designer at Zalando. “The new campaign really brings together our shared values and how we want customers to feel inspired in their own personal style. We are thrilled to be on this journey together with Diane, building an inspiring and elevated assortment and innovative shopping experience for the next generation of designer customers.“
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About Zalando
Founded in Berlin in 2008, Zalando is Europe’s leading online multi-brand fashion destination. We are building a pan-European ecosystem for fashion and lifestyle e-commerce, along two growth vectors: Business-to-Consumer (B2C) and Business-to-Business. In B2C, we provide an inspiring, high-quality multi-brand shopping experience for fashion and lifestyle products to more than 50 million active customers across 25 markets. In B2B, we leverage our logistics infrastructure, software, and service capabilities to support brands and retailers in managing and scaling their entire e-commerce business, both on and off the Zalando platform. Through our ecosystem vision, Zalando aims to enable positive change in the fashion and lifestyle industry.
About DVF
Diane von Furstenberg founded her eponymous line in 1972. DVF has since become a global luxury fashion brand celebrated for its bold, creative approach to colour and print and admired for its effortless, sexy, on-the-go designs. Recognised for the iconic wrap dress, DVF has established itself as a leader in feminine silhouettes in the fashion industry, inspiring independence and confidence. Guided by the principle of “Woman before fashion,” DVF celebrates women and empowers them to be InCharge, to Own It, and to embrace their truest selves.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
