Last update on: 9:30 am July 9, 2024 by fashionabc
The influence of Africa and its fashion is slowly redefining the global fashion industry. There is a strong tradition of craftsmanship and textile heritage in Africa and a cadre of fashion designers are widening their focus to transform African textile heritage and culture into globalised fashion. One such fashion brand on the radar is ‘Nkeoma by Ivy and Livy’ which is working to transform the humble African Ankara prints into timeless luxury fashion. Based in Columbus, Ohio the Nigerian-American sisters run the fashion brand from the United States but ship their products to customers and countries worldwide.
‘Nkeoma by Ivy and Livy’
‘Nkeoma by Ivy and Livy’ is part of a wave of African fashion designers who are rising on the global fashion map. So, what is the story behind this luxury fashion brand that celebrates African textile tradition and culture through contemporary lens? Per the siblings’ message on their official website, “Two sisters who combined our passion for fashion design, love of our African culture and skills passed down from our grandmother to create a fashion brand that celebrates all three of these passions. Nkeoma by Ivy and Livy was born from spending our years at college – alongside studying for our medical degrees – sourcing materials, designing and creating fashion items… From an early age our grandmother, a sought-after clothing designer in Nigeria in the 70’s, taught us the entrepreneurship, design and sewing skills to set us on the path to creating our boutique brand…”
The siblings’ message immediately brings to mind that as fashion continues to embrace creativity from across the world, there remains an invaluable opportunity for African fashion designers to present their textile heritage and culture through modern lens. ‘Nkeoma by Ivy and Livy’ retails the most luxurious lounge wear, night wear and glamorous day and evening wear. What’s more, Ankara print dresses are a great fit for both tall or short, plus-size or skinny women and men, which plays right into the global conversation on inclusivity and the gender binary. The patterns are traditional and luxurious, and can easily make the transition from day wear to evening with a touch of make-up and accessories. On the other hand, the menswear is pretty great too! An Ankara shirt with coordinated Sokoto i.e. a pair of trousers that narrow towards the ankle, would be fabulous resort wear.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
