Luxury beauty brand Estée Lauder began in 1946 as a homemade skincare business when Estée Lauder and her husband Joseph Lauder retailed four skincare products developed in the kitchen based on a simple premise: every woman can be beautiful. Armed with that philosophy, plus perseverance, creativity and passion, she changed the face of the cosmetics industry. The visionary luxury brand strives to meet the needs of women of all ages, ethnicities and backgrounds and some of its hero products are retailed worldwide.
The company has increased emphasis on its skincare products, which remains the fastest growing category in beauty, as people are focusing on self-care. But the core values she embodied are more relevant and more inspiring to women of all generations than ever before. Today the Company engages with women in more than 150 countries and territories and at dozens of touch points — both in stores and online. And each relationship consistently reflects Estée’s powerful and authentic convictions and unique point of view. Let’s take a look at the best-sellers.
Advanced Night Repair Synchronised Multi-Recovery Complex
Acclaimed as one of the world’s most famous skincare products, Estée Lauder Advanced Night Repair Synchronised Multi-Recovery Complex harnesses the restorative power of night. This deep- and fast-penetrating face serum, with the luxury brand’s patented 1-in-60 million Tripeptide-32 reduces signs of aging. Skin looks smoother and less lined, younger, healthier, radiant and even toned. The power of seven serums delivers moisture to plump dry lines; in just three weeks, lines appear reduced; skin feels firmer and elasticity improves; skin looks brighter with renewed clarity; there is barrier repair in just two hours; 72-hour hydration with Hyaluronic Acid; and skin looks plump, hydrated and glowing with 8 hour anti-oxidant protection. What’s more, pores look diminished over time and skin looks more youthful with oil-free texture.
Double Wear Stay-in-Place Makeup
With over sixty shades and 24-hour staying power, Double Wear Stay-in-Place Makeup has reached cult status. Available in a range of skin-tones, from porcelain to espresso, there’s something for everyone. The matte, oil-free foundation is sweat-, heat- and humidity-resistant, water resistant and available in a spectrum of shades that flatters all skin types. This high coverage foundation formula unifies uneven skin tone and covers imperfections with buildable, medium-to-full coverage. It feels lightweight and comfortable, and is a long wearing foundation that keeps up-no matter where your day takes you. Using fingertips, sponge or foundation brush, smooth this matte foundation over skin. Start at centre of face and blending outward. Add a little more to build it as a full coverage foundation.
Advanced Night Repair Eye Supercharged Gel-Creme
In order to maintain healthy, youthful skin, try brightening the eye area in two weeks and reduce the initial signs of eye ageing with Advanced Night Repair Eye Supercharged Gel-Creme. It fights the visible effects of free radical damage. Blue light, particularly from devices, triggers skin-damaging free radicals but this gel moisturiser resists visible environmental irritation with FR-Defense™ technology and neutralises the free radicals with eight-hour anti-oxidant power. The lightweight, fast-absorbing hyaluronic acid eye cream works night and day to help improve skin. This gel moisturiser is formulated to target dark circles in the under eye, upper eye, inner corner, outer corner and all around; it is clinically tested and shown to target a blend of blue- purple and brown circles, making it the best eye cream to reduce the intensity of dark circles.
Re-Nutrive Ultimate Diamond Radiance Transformation Cream
Estée Lauder’s Re-Nutrive Ultimate Diamond Radiance Transformative Creme has been specifically formulated to tackle radiance, dark spots, lines, smoothness, firmness and post-blemish marks. It reverses the effects of time for younger-looking skin and there’s visible improvement within a fortnight as the Dermatologically tested, Ophthalmologically tested and Non-comedogenic cream also firms and strengthens skin for a rejuvenated appearance; reveals a brighter, more even complexion; and plumps, refreshes and intensely hydrates. The cream is without sodium lauryl sulfate, without mineral oil and without drying alcohol. What’s more, the faceted glass jar is designed with the precision of a jeweller. It is recyclable and easily refillable to ensure a more sustainable approach to luxury beauty.
Estée Lauder x Sabyasachi Limited Edition Lipstick Collection
A limited edition lipstick line from Estée Lauder and Sabyasachi, the collection of ten lipsticks with names like Muslin Tea, Udaipur Coral and Coffee Masala, celebrates the colour story of India. Signature house colours from Sabyasachi are translated into lip shades covering a spectrum of colours true to the hallmarks of the atelier. Tropical fruit and flora. Hand woven textiles. Intense and glamorous gemstones. All with a sensorial experience in Ultra Matte and Satin Matte finishes. Scented with warm, spicy cinnamon notes. Exquisitely crafted, the gilded case is topped with the iconic Sabyasachi Tiger medallion—plated with 24 Karat gold.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.