Quiet luxury brand DeMellier London was founded by Mireia Llusia-Lindh with the vision of designing handbags that empower women with timeless, minimalist designs. Handcrafted with integrity, using ethical and sustainable production processes, their versatile character will ensure DeMellier London becomes your go-to for every occasion — be it the extra-large beach totes or micro cocktail bag.
Founded by Mireia Llusia-Lindh, Harvard graduate and former luxury strategy adviser to Burberry and LVMH Moët Hennessy Louis Vuitton, DeMellier London is committed to doing things differently. The team continually researches new materials and practices to ensure that Demellier London is at the forefront of sustainability.
Each handbag is crafted in an ethically certified factory in the south of Spain, with the highest quality materials. The result? Elegant handbags that empower women to feel confident and stylish—and it’s a guilt-free purchase as each piece is created with integrity, empowers women and gives back.
“I have always been a perfectionist and never liked no as an answer, even if it has often meant taking the hardest route, so I embarked on a mission to create handbags with no compromises,” says Mireia Llusia-Lindh. “They had to be modern and of the highest quality, ethically and sustainably made but also attainable and socially conscious, DeMellier was born.”
For every bag purchased, Demellier London funds life saving vaccines and treatments aimed to save the life of a child in need through their charity initiative “A Bag A Life” in collaboration with SOS Children’s Villages. The funds are administered in countries such as Somalia. DeMellier London also aims to be an advocate for women’s rights. The brand has a predominantly female team, which makes up 95 percent of their headquarters staff.
“Forty percent of our customers are very affluent and they have the Celine, Chanel and Loewe bags, but they also buy ours because of the aesthetic and values,” Mireia Llusia-Lindh tells WWD. “We’ve been very lucky to have amazing people wearing our bags, from the royals to celebrities and influencers without being paid.”
Several celebrities have been spotted carrying DeMellier London handbags. These influential figures include Meghan Markle (Duchess of Sussex), Kate Middleton (Catherine, Princess of Wales), Emily Blunt (Actress), Beyoncé (Singer and Actress), January Jones (Actress), Lily Collins (Actress and Influencer), Irina Shayk (Model and Influencer), Kristen Bell (Actress), Gigi Hadid (Model), and Rosie Huntington-Whiteley (Model).
Demellier London handbags have gained significant popularity in recent years, becoming a coveted fashion accessory. Known for their elegant designs, high quality and ethical production, these handbags appeal to the modern consumer who appreciates both aesthetics and values. As demand surged, so has the resale value of Demellier London — limited-edition releases and unique styles fetch premium prices in secondary markets.
This article guides readers to make a wise purchase with an informed selection of the top five handbags from DeMellier London.
Top 5 Demellier London Bags You Should Invest In This Year
- DeMellier “The Vancouver”
The Vancouver crossbody bag is handcrafted by master artisans in Southern Spain. Meticulously made with soft, sustainably sourced cowhide leather with subtle shine, and beautifully enhanced with gold- finish lock, logo and hardware, DeMellier’s subtly luxurious bag has a sleek, structured aesthetic that combines the strength of the arrow-inspired double-bar lock with soft, supple round edges. Available in fifteen colours to suit every mood and look, this versatile urban style features an adjustable strap and can be worn cross-body or casually slung over the shoulder. It’s the perfect bag for luncheon or high tea.
- DeMellier “Siena Saddle”
Softly curved, the silhouette of DeMellier London Siena Saddle is accentuated by exquisitely crafted leather detailing, finished with a brushed gold-plated magnetic padlock closure. Committed to exceptional craft, each piece is handmade using sustainably sourced LWG gold-rated Italian leather. With a sleek profile and a practical front pocket, the top handle and adjustable strap are detachable to offer styling on- the- go. The interior is roomy, with a main compartment, front pocket and slip pocket.
- DeMellier “The Maxi Santorini”
With summer approaching, The Maxi Santorini is perfect for the beach, picnic or brunch, pretty much like an elegant basket that easily fits anything from magazines to a laptop or groceries. This elegant summer staple is handwoven in Morocco from 100 percent natural palm leaves. A leather harness holds the body of the bag securely and extends into luxurious tubular handles, allowing it to be carried by hand or over the shoulder. PS each basket is made by hand by artisans making each basket unique and slightly different.
- DeMellier “Tokyo”
The Demellier London Tokyo is a compact shoulder bag that has been ethically handcrafted with sustainable materials and features a unique triangular shape—with an arrow-shaped magnetic closure. Exemplifying the trend of micro bags, its compact size encourages a mindful approach to fashion as it allows wearers to only carry the necessities—like cards, keys and a phone. Available in eight natural, subtle colours, the bag is lined with a soft cotton canvas and features a zipped pocket and an adjustable strap. it can be worn over the shoulder, in the crook of the arm or held by hand.
- DeMellier “The Midi New York”
Since its launch last year, the New York edition has become one of DeMellier London’s signature styles. With its structured silhouette and elegant design, this bag seamlessly transitions from day to night. It can be styled with tailored workwear or a sundress for brunch with friends. The spacious interior accommodates daily essentials while its luxurious leather and colour palettes ensure it is a standout piece. For an edgy look, pair it with distressed denim, or for a classic vibe, wear it with a sleek pencil skirt and fitted top. The Midi New York bag epitomises the art of versatile styling, making it a must-have for any wardrobe.
Why is the brand named Demellier London?
‘De’ originates from Mireia’s grandmother, a descendant of knights, lords and marquesses whose family can be traced back more than 500 years to the south of Spain. ‘Mellier’ comes from Mireia’s name of French descent, capturing her modern creative spirit. It symbolises the mix of old and new, of heritage and modernity.
Care and storage tips to maintain the bags’ quality and appearance
To ensure the longevity and pristine appearance of Demellier London bags, proper care and storage are essential. It is advisable to clean the bag regularly using a soft dry cloth to remove dust or dirt. For leather bags, consider using a gentle leather conditioner to maintain the suppleness of the material and to prevent it from drying out or cracking. Avoid exposing the bag to direct sunlight for extended periods, as UV rays can fade the colours and damage the leather. Additionally, be cautious with water exposure; if the bag gets wet, blot the moisture with a clean cloth and allow it to air dry naturally, away from heat sources.
When it comes to storage, always keep the Demellier bag in its dust bag to protect it from scratches and dust accumulation. If possible, store it in an upright position to maintain its shape — stuffing the bag with acid-free tissue paper can also help retain its form. Avoid overcrowding the storage area, as this can lead to deformation over time. For bags with delicate embellishment or hardware, ensure they are stored where they won’t rub against other items. By following these practical care and storage tips, you can safeguard your investment and enjoy the beauty of your Demellier London bag for years to come.
Where To Buy Demellier London
When looking to purchase a Demellier London bag, the official website serves as the premier destination, offering the full range of styles and collections available directly from the brand. Here, you can explore the latest releases, exclusive designs, and seasonal sales, without the risk of counterfeit products. In addition to their online store, Demellier collaborates with select luxury department stores and boutiques, such as Harrods in London, Nordstrom in the U.S., and other high-end shops often carry a curated selection.
For those seeking to score a great deal or unique pieces, authorised online retailers such as Net-a-Porter and Selfridges often retail Demellier bags. These platforms may also offer exclusive styles or limited-editions that are not available directly from the brand, appealing to shoppers looking for something special. Additionally, keeping an eye on seasonal sales or promotions through these retailers can help you find a beautiful bag at a more accessible price.
Regardless of where you choose to purchase, ensuring that you buy from authorised sources guarantees the authenticity and quality that Demellier London is recognised for, making your investment in a timeless accessory both secure and rewarding.
How To Style Demellier London
Balance Proportions: When using a structured Demellier London bag, like the “The Venice” or “The Amsterdam,” balance the look by pairing it with soft silhouettes. For example, wear it with a maxi dress or a blazer worn over a tee. This contrast creates a chic, effortless vibe while showcasing its sleek shape.
Colour Coordination: Choose outfits that compliment the colour of your London Demellier bag. If you have a black or beige bag, wear bright or bold colours in the outfit to let the bag stand out. Conversely, for bags in bright colour, like “The Berlin” in red, go for neutral outfits to create a sophisticated look.
Layering Textures: Mix different fabrics and textures to add visual interest to the outfit. For instance, pair a Demellier London leather bag with a knit sweater and denim or a silk blouse with leather pants. This showcases the luxurious feel of the bag and creates depth in the overall look.
Casual vs. Formal: Demellier London bags are versatile enough to transition between casual and formal occasions. For a casual day out, style a smaller bag like “The Tokyo” with high-waist jeans and a chic top. For a formal occasion, a larger tote like “The Florence” can be paired with a tailored suit, making it functional and stylish.
Accessorise Wisely: Let the handbag be the statement piece of the outfit by minimising other accessories. Opt for simple jewellery—like stud earrings or a delicate necklace—when carrying a bold Demellier London bag. This approach ensures the bag remains the focal point of your look.
Conclusion
Demellier London is the perfect combination of timeless design and luxury craftsmanship, appealing to women who value sophistication, versatility, and investment potential in their accessories. With a commitment to quality over quantity, each bag is handcrafted from the finest materials. When you choose Demellier London, you’re selecting a handbag that stands the test of time and suitable for diverse occasions. For authenticity assurance and the best prices, be sure to visit DeMellier London’s official website or check out their authorised retailers today!
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
