Pitti Immagine

Summary

Pitti Immagine Uomo is a renowned worldwide trade fair for men’s clothing and accessories, based in Italy. Founded in 1972, it takes place twice a year in Florence.

The winter edition of  PIU is held each January, while PIU Summer is held in June. Each edition of the event gives a complete look at the upcoming season’s concepts, trends and developments. It gathers together all key players in the fashion sector – established designers, newly emerging brands and key buyers from all over the globe. PIU is regarded as one of the most important stages for the menswear industry.

Collections

During the fair visitors discover the most excellent collections in 16 sections: Pitti Uomo (the main pavilion), Pop Up Stores (the place for accessories, pocket technology, cosmetics and fragrances), Just Like A Man (dedicated to classic menswear), Make (the craft section of the event), Eye Pop (the newest eyewear collections), The Latest Fashion Buzz (the creations of leading prêt-à-porter and accessory designers), Futuro Maschile (a concept lab showing the changes in formal menswear), Touch! (for eclectic contemporary styles), L’Altro Uomo (showcasing avant-garde clothing and accessories), Born In The USA (top USA brands brought to Europe), Unconventional (displaying progressive fashion), I Play (sportswear and sport-inspired collections), Urban Panorama (metropolitan fashion blended with denim and ethnic elements), My Factory (presenting new and daring sportswear and urban designs), Fashion At Work (companies providing customised services to manufacturers, such as prototypes for shopping bags, etc.) and Open (focused on genderless clothing).

Style

Modern sportswear brands, the new generation of Scandi style talents from northern Europe, new approaches of the Far East fashion scene, as well as luxury street style and contemporary design.

Global Reception

The exhibition provided a platform for raising the profile of Italian designers and now has achieved international stature as a leading fashion fair. Pitti Uomo is attributed with making dandyism acceptable to a wider audience. The 88th edition of Pitti Uomo (Pitti 88) in June 2015 hosted 30,000 visitors in total. The Pitti Immagine Uomo 2015 Award went to Lardini, and the Pitti Immagine Career Award was awarded to Nino Cerruti. Pitti Immagine Uomo 89 was held 12–15 January 2016 with 1,219 exhibitors. Pitti Uomo 90 was held in Florence 14–17 June 2016. Brands showed their Fall/Winter 2017 men’s collections at Pitti Uomo 91 on 10-13 January 2017. Pitti Uomo 92 in June 2017 hosted 30,000 visitors and 1,220 brands in an exhibition area of 60,000 sq. meters. Carlo Rivetti, owner of the brand Stone Island, has been an adviser of Pitt Immagine.

References

• https://www.drapersonline.com/product-and-trade-shows/pitti-uomo-the-special-click-of-the-home-of-menswear/7035327.article
• https://en.wikipedia.org/wiki/Pitti_Immagine
• https://www.fair-point.com/event/pitti-immagine-uomo/